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Cart abandonment is your silent killer.
May 22, 2025

Cart abandonment is your silent killer.

Good news? You don’t need to be a copywriter or hire one.

Philip Wallage
Philip Wallage

Archive

Using Magento but not on Hyvä?
Jun 12, 2025

Using Magento but not on Hyvä?

We need to talk. Performance is just the start. Great design is what converts.

Philip Wallage
Philip Wallage
Cart abandonment is your silent killer.
May 22, 2025

Cart abandonment is your silent killer.

Good news? You don’t need to be a copywriter or hire one.

Philip Wallage
Philip Wallage
The real reason your search bar kills sales
May 15, 2025

The real reason your search bar kills sales

They searched. You ghosted.

Philip Wallage
Philip Wallage
Stop Cart Abandonment Before It Starts
May 08, 2025

Stop Cart Abandonment Before It Starts

Speed, mobile UX, and trust are your real conversion levers

Philip Wallage
Philip Wallage
The 3-Part Cart Recovery Plan You Need Today
May 01, 2025

The 3-Part Cart Recovery Plan You Need Today

I’m giving you the three tools I use to win back lost carts before they’re gone for good.

Philip Wallage
Philip Wallage
Why 70% of your shoppers vanish before buying
Apr 24, 2025

Why 70% of your shoppers vanish before buying

Understanding Shopping Cart Abandonment

Philip Wallage
Philip Wallage
Your checkout is too complicated.
Apr 17, 2025

Your checkout is too complicated.

But here's what matters: From one-page flows to trust signals.

Philip Wallage
Philip Wallage
10 Ways to boost AOV without adding adding traffic
Apr 10, 2025

10 Ways to boost AOV without adding adding traffic

and why that’s better for your bottom line

Philip Wallage
Philip Wallage
Welcome to The Conversion Layer – A New Chapter Begins
Apr 09, 2025

Welcome to The Conversion Layer – A New Chapter Begins

If you’re reading this, we’ve likely crossed paths. Maybe on LinkedIn, in a call, or through one my older newsletter the Freelancers Business Boost.

Philip Wallage
Philip Wallage
Honest writing about design, business and building something that lasts.

Philip's Writing

Honest writing about design, business and building something that lasts.

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