10 Ways to boost AOV without adding adding traffic

AOV (Average Order Value) isn’t just a metric: It’s your growth engine. While everyone’s chasing traffic, smart ecommerce teams focus on making each visit more valuable.

Here are 3 strategies I use with ecommerce clients inside BTNG Unlimited that deliver outsized returns:

1. Free Shipping Thresholds

Free shipping isn’t a perk, it’s an expectation. But instead of offering it outright, use it as leverage. Set the threshold about 30% above your current AOV, and you’ll nudge customers to add more to their cart without feeling like you’re upselling them.

Just make sure it’s obvious. A progress bar at checkout or a gentle reminder in the cart goes a long way.

2. Product Bundles

Bundling is a classic move because it works. When you group complementary products (especially with a small discount) it removes friction, boosts perceived value, and moves more inventory.

Think curated sets, mix-and-match kits, or seasonal collections. The key is making it easy for the customer to say yes.

3. Smart Upsells & Cross-Sells

These tactics can feel pushy, unless they’re done right. The trick is context and timing. If someone’s buying a new phone, suggest a case and screen protector. Not socks.

Use what you know about the customer to surface relevant upgrades or accessories that genuinely improve their purchase. It’s a win for them and a win for your AOV.

Need more?

PS: If you need more, this newsletter is based on my article 10 Proven Strategies to Increase Average Order Value Effectively.

Want help putting these ideas into play?

That’s exactly what I do at BTNG Unlimited—a flat-rate UX design service built for ecommerce.

From optimizing product pages to refining cart flows, I help digital product teams unlock more value from every transaction, without hiring more people or waiting weeks for execution.

Let’s turn more clicks into more revenue.

DM me here or reply to this email to chat.

With kind regards / Met vriendelijke groet,

Philip Wallage — BTNG.studio
Experience World-Class UX Design — every month

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