The 3-Part Cart Recovery Plan You Need Today

Because even recovering just ten percent turns passive browsers into real profit without spending more on ads.

Unfortunately, most brands throw in the towel too early.
They lose buyers they could have saved with a single follow-up.

Most Brands Give Up Too Early

They assume the sale is lost. Or they’re afraid of annoying people. Some lack the tools. Others just never made it a priority. And most don’t know what to say.

That’s how millions in potential revenue slip away. But here’s the good news.

Recovery isn’t complicated. It just needs the right timing, tone, and tools.

Here’s how, step by step:

Step 1: Abandoned Cart Emails

These still work. But they have to be personal, fast, and friction-free.

• Send the first email within the first hour

• Show what was left behind

• Make the path back to the cart simple

• Offer an incentive if it fits your brand

Think of it as a gentle reminder, not a pitch.

Step 2: Retargeting Ads

Stay visible without being invasive.

• Target shoppers based on cart activity

• Use familiar product imagery

• Add urgency or highlight limited availability

• Keep the message clear and focused

Your job here is to stay top of mind, not to overwhelm.

Step 3: Personalized Follow-ups

Most brands stop after step two. This is where you can stand out.

• Follow up with a short, personal message

• Reference what they added or browsed

• Make it feel human, not automated

Even if they don’t buy right away, they’ll remember the experience.

Need Help Putting This In Place?

If you’re not doing this yet (or if you are but it isn’t converting) let’s talk.

I’ll review your current flow and I’ll show you exactly where you’re losing revenue.

Let’s turn those abandoned carts into real growth.

With kind regards / 🇳🇱 Met vriendelijke groet,

Philip Wallage — BTNG.studio
Experience World-Class UX Design — every month

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