Welcome to The Conversion Layer – A New Chapter Begins

If you’re reading this, we’ve likely crossed paths—maybe on LinkedIn, in a call, or through one of my older newsletters like the Freelancers Business Boost.

That version was all about helping freelancers scale through productization.

But something happened while I was doing that…

My own Design Subscription took off.

As a UI/UX Designer with 20+ years in the game, I pivoted to what I’ve always done best:
Helping ecommerce businesses create exceptional digital experiences.

That's where The Conversion Layer comes in.

This newsletter is your inside look at:

• Proven UX strategies that lift conversions

• Design tactics that build trust and reduce friction

• Real-world lessons from building BTNG Unlimited—my design subscription service for ecommerce teams who need consistent, high-quality design without the bloat

You’ll get one short, valuable email per week—nothing fluffy.
Just actionable ideas you can apply to your own products.

Thanks for being here.
Let’s make ecommerce better.

With kind regards / 🇳🇱 Met vriendelijke groet,

Philip Wallage — BTNG.studio
Experience World-Class UX Design — every month

🛄 Don’t be a stranger — find me on LinkedIn to stay connected!
👉 Heads up, fellow human: I hit 'send' when it fits my schedule, even if that's not 9-to-5. No stress if you're off the clock — reply whenever you like, no rush!