Why 70% of your shoppers vanish before buying

Every year, ecommerce brands lose $18 billion to abandoned carts.
And 7 out of 10 shoppers leave without buying.

But this isn’t just a marketing issue.
It’s a UX problem.

Here’s what’s really causing it:

1. Unexpected Costs
Surprise shipping fees kill trust fast.
Shoppers feel misled. So they bounce.

2. Forced Account Creation
Asking for an account too early creates friction.
People want to buy, not commit.

3. A Clunky Checkout
Confusing layouts, too many steps, unclear pricing.
Every extra click loses intent.

🧠 UX takeaway

Your checkout flow is the final pitch. If it’s slow, unclear, or annoying, people leave.
Even if they love your product.

📬 Next week

I’ll show you how to recover those lost sales. With smart recovery techniques that actually work.

But if you want the full playbook today…

With kind regards / 🇳🇱 Met vriendelijke groet,

Philip Wallage — BTNG.studio
Experience World-Class UX Design — every month

🛄 Don’t be a stranger — find me on LinkedIn to stay connected!
👉 Heads up, fellow human: I hit 'send' when it fits my schedule, even if that's not 9-to-5. No stress if you're off the clock — reply whenever you like, no rush!